Casey’s Coffee Rebrand Analysis

For this project, I analyzed the impact of Casey’s month-long free coffee promotion following their brand refresh. Using store-level data from Iowa (Iowa City area) and Tennessee (Nashville area), our team evaluated how customer behavior changed during and after the promotion.

• Compared coffee purchase volume before, during, and after the free month
• Evaluated regional differences between Iowa and Tennessee stores
• Identified whether the rebrand increased repeat coffee customers
• Highlighted trends in customer adoption and store-level engagement

Overall, our analysis showed that the free-month strategy successfully increased trial usage in both regions, with Iowa City showing the strongest conversion into repeat purchases.

View Project